ABOUT US

PEOPLE of ART was founded in 2023 by Emrecan Ertürk, with the aim of treating streetwear like luxury: fit, material, calm. The brand lives between Tokyo and New York: Tokyo's discipline for reduction and details, New York's energy for presence in everyday life. Strong silhouettes, precise typography, clear surfaces, so that meaning doesn't have to be loud. Street-Lux here means: minimal in look, maximal in attitude.